w o r d • s m i t h n
1. (five eight six) nine two five - nine two five zero
3. self-proclaimed advocate of all things Detroit since the 80s
Education
Experience
End Notes
2003
Lawrence Technological University
2021-Present
Jack Morton Worldwide, Detroit, MI
Creative Director
2013-2021
Concentrix
Farmington Hills, MI
Creative Director
Gyro Creative
Detroit, MI
Copywriter & Brand Strategist
2008-2009
pulse220
Southfield, MI
Creative Associate & Copywriter
2006
Clear!Blue
Communications
Birmingham, MI
Copywriter
2000-2005; 2009-Present
Wordsmithology
Shelby Twp, MI
Brand Strategist, Copywriter, & Head of Marketing
2012- Present
Bachelor of Science in Technical Communication
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Oversee design, production and copywriting for Cadillac, Buick, GMC, and Chevy digital and print and video content
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Develop content and write scripts for Global Dealer Business Conferences, Auto Shows, CES, and consumer engagements
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Worked with team to create three-day Futurescape at Chase Center in San Francisco to launch Cadillac’s new brand vision for 1500 dealer partners
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Creative Direction for CRM and dealer communications: digital, print and video for Fortune 500 companies
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Develop content and write scripts for marketing and training videos, comprised of live footage, motion graphics or both
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Interview participants
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Select voiceover talent
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Create storyboards
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Limited experience with video editing using Adobe Premier
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Meet with clients to understand business goals and present creative concepts
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Developed brand strategy for new and existing clients
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Oversaw copywriting including marketing material, ads for print, web, video and radio for clients including Magna International, Clek, 24 Grille, Continental Automotive, IAC, and Detroit Athletic Club
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Developed concepts / wrote live event scripts and marketing material for client including Henry Ford Health Systems
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Directed Creative for events including the grand opening of UM Mott Children’s
Hospital
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Developed concepts / wrote copy for Chrysler Marketing campaigns and executive scripts for Chrysler and Mercedes-Benz press events
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Wrote script and led on-site creative at the world premiere of the Dodge Challenger 2008 Chicago Auto Show; and the national debut of the AMG C63 – 2007 LA Auto Show
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Wrote copy for Chrysler’s Sustaining Momentum Marketing events
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Worked directly with Chrysler Marketing staff, met with Chrysler executives to refine copy Developed brand identity, web sites and print collateral for RECARO, Detroit Renaissance Foundation and others
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Develop comprehensive brand strategy, product naming, advertising and marketing
campaigns
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Write/Edit ads, websites, data sheets, product manuals, articles, brand books, scripts for live press events, public shows video and radio
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Clients have included: University of Michigan, Ford Motor Co., Chrysler Financial, MSU College of Human Medicine, Weight Watchers, Tech Center News, DAAA, Fanuc Robotics, EWI, Moncur Associates, pulse220, Gyro Creative, and Spearfish
​Learning to read, write and speak Mandarin Chinese